Sunday, September 02, 2007

Promoting Academic Writing

Interesting piece in today's New York Times about writers taking promotional book "tours" via blogs:

The Author Will Take Q.’s Now
Published: September 2, 2007


Bloggers have written about books since, well, the beginning of blogging. But a blog book tour usually requires an author or publicist to take the initiative, reaching out to bloggers as if they were booksellers and asking them to be the host for a writer’s online visit. Sometimes bloggers invite authors on their own. In an age of budget-conscious publishers and readers who are as likely to discover books from a Google search as from browsing at a bookstore, the blog book tour makes sense. Although a few high-profile authors have had their books sent to bloggers — James Patterson recently promoted a young-adult book this way — most of the authors are lesser-known and less likely to be reviewed in the mainstream press.


[ Read the full article ... ]

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