Thursday, December 13, 2007

The Game Brain

From sfgate.com and The San Francisco Chronicle, continued penetration of pop neuropsychology into everyday life:

'Brain gym' may exorcise Boomers' fears about aging
Heidi Benson, Chronicle Staff Writer
Thursday, December 13, 2007

Marathon-happy Baby Boomers, those 78 million Americans born from 1946 to '64, were the first generation to make a religion of physical fitness. Now, they are investing time and money to maintain what's above their six-pack abs and rippling biceps: their brains.

"People are living longer, and they want their brains to keep up with their bodies," said Lisa Schoonerman, who is on top of the trend.

She and her life partner, Jan Zivic, have opened a "brain gym," called vibrantBrains, on Sacramento Street in San Francisco.

"Studies show that regular mental workouts are WD-40 for the brain," Schoonerman said. "It's preventative maintenance."


[ ... Read the full article ... ]

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1 Comments:

Anonymous Sue said...

Alzheimers' on the Rise. New Book Helps Caregivers.

On one side are millions of people suffering with Alzheimer�s.

On the other side are 50 million caregivers in the U.S. who take care of them without proper training and preparation.

In the middle is a woman on a mission.

Bonnie McGovern is a leading advocate for caregivers caring for a loved one. She�s written a book titled Taking Care of Barbara A Journey Through Life and Alzheimer�s and 29 Insights for Caregivers. The book was inspired by a real life story Bonnie experienced while caring for her sister 10 years.

In the book readers will learn:

* Secrets to maintaining the patient�s hygiene
* An amazing strategy on how the caregiver can stay healthy (40% of caregivers die before the person they care for)

* What are the 3 stages of Alzheimer�s
* What are the 2 most important documents caregivers must have
* What to do when a loved one passes over

5:08 PM  

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