BrainBlog

This weekend I crack open the files on my next book and begin work on it, which I plan to complete by the end of 2008. This will be a weekend and vacation-time effort, which is the only way I can fit it in. I've co-authored three academic books in the past and written a number of general-readership articles, but this will be my first venture into a book-length work written for a more general audience. The closest I've come to this in the past was a monograph (monograph:book as novella: novel) on magnetic resonance imaging (MRI) waaaay back in 1984, so I'm looking forward to the task! The topic is on my area of expertise: the neuropsychological assessment of persons and what we can learn from these tests about the brain-behavior functioning of individuals.

Interesting piece in today's New York Times about writers taking promotional book "tours" via blogs: The Author Will Take Q.’s Now By KARA JESELLA Published: September 2, 2007 [snip] Bloggers have written about books since, well, the beginning of blogging. But a blog book tour usually requires an author or publicist to take the initiative, reaching out to bloggers as if they were booksellers and asking them to be the host for a writer’s online visit. Sometimes bloggers invite authors on their own. In an age of budget-conscious publishers and readers who are as likely to discover books from a Google search as from browsing at a bookstore, the blog book tour makes sense. Although a few high-profile authors have had their books sent to bloggers — James Patterson recently promoted a young-adult book this way — most of the authors are lesser-known and less likely to be reviewed in the mainstream press. [snip] [ Read the full article ... ]