An interesting piece on what's about to hit consumers: the marketing of Lunesta (eszopiclone):
You May Want to Sleep on It
Enter the Next 'Miracle' Drug: A Sleeping Pill You Can Take Long-Term. Ads for Lunesta Won't Likely Give That Theme a Rest. This Time Will Consumers Be More Leery?
By Sandra G. Boodman
Tuesday, January 18, 2005; Page HE01
Read the full article (free registration required)