Monday, January 17, 2005

Watch Out: Under-recognized, Under-treated Means Ad Blitz

An interesting piece on what's about to hit consumers: the marketing of Lunesta (eszopiclone):

You May Want to Sleep on It
Enter the Next 'Miracle' Drug: A Sleeping Pill You Can Take Long-Term. Ads for Lunesta Won't Likely Give That Theme a Rest. This Time Will Consumers Be More Leery?
By Sandra G. Boodman
Washington Post
Tuesday, January 18, 2005; Page HE01

Read the full article (free registration required)

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