The September 2009 issue of Wired has a nifty little article on the impact of placebo effects on pharmaceutical clinical trials and pharma company decision making: "Real. Fake. Both Can Cure Depression." by Steve Silberman.
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Addendum on 28th August: As you will see from the comments, this piece is available on Wired magazine's website. You can access it here
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Comments
The Placebo Problem
http://www.wired.com/medtech/drugs/magazine/17-09/ff_placebo_effect
Nifty piece. I have discussions about this quite often in my professional role in clinical trials and nice to see it presented so well in your piece.
Cheers,
-Anthony